Creative direction of LOVE, a global fashion magazine published by Conde Nast.
 

Art direction of MSGM's Autumn / Winter 2018 ad campaign.

Photographer Alasdair McLellan  Fashion Editor Katie Grand

Creative direction of LOVE, a global fashion magazine published by Conde Nast.
 

Art direction of MSGM's Spring / Summer 2018 ad campaign.

Photographer Alasdair McLellan  Fashion Editor Katie Grand

Art direction of Marc Jacobs' 2017 global Eau So Decadent fragrance campaign.

Photographer Alasdair McLellan  Creative Director Katie Grand

Art direction of MIU MIU's Autumn / Winter 2017 ad campaign.

Photographer Alasdair McLellan  Creative Director Katie Grand

Art direction of MSGM's Autumn / Winter 2017 ad campaign.

Photographer Alasdair McLellan  Fashion Editor Katie Grand

Creative direction of LOVE, a global fashion magazine published by Conde Nast.

For issue 18 the theme was 'UP!'. Bright, colourful triangles were placed inside the type and layered for a fun, vibrant, graphic effect. The two-tone logos were inspired by Murakami (and a biro).

Alasdair McLellan, Carin Backoff, Craig McDean, Inez and Vinoodh and Sølve Sundsbø shot the 7 front covers. Cover stars included Nicole Kidman, Jennifer Lawrence, Blake Lively, Kate Moss + Kesewa, Iman... and various Muppets! 

Creative direction of LOVE, a global fashion magazine published by Conde Nast.

For issue 16 the theme was 'Posh Goth' so Matt created a hybrid of a gothic and a serif font which was used throughout the issue. Working with photographer Graeme Montgomery, Matt entwined flowers through the LOVE logo to make a colourful posh goth tombstone effect and this logo was then animated for the website with the flowers growing to suffocate the letters. Illustrators Estella Boersma and Matty Bovan were commissioned to create the fun, gothic graphic elements. Willy Vanderperre shot the front covers of Cara Delevingne and Margot Robbie and the fashion editor was Katie Grand.

Creative direction of LOVE, a global fashion magazine published by Conde Nast.

For issue 15 Matt created a colourful, hand drawn logo. The issue was filled with bright coloured, doodle-y graphics. Willy Vanderperre shot the front cover and the fashion editor was Panos Yiapanis.

Creative direction of Pushpam, a quarterly yoga magazine published by Hamish Hendry of Astanga Yoga London. Each issue we create something different to the last, using special stocks, different fonts and colours to reflect the theme of that quarter's magazine. We also created the website www.pushpam.co.uk
 

Creative direction of LOVE, a global fashion magazine published by Conde Nast.

For issue 14 Matt created a colourful, glitchy logo inspired by the intricate patterns of that season's fashion collections with similar patterned graphics throughout the issue. David Sims shot 6 of the 7 front covers (Kate Moss, Florence Welch, C-3PO, Alicia Vikander, Cher, and Gisele) and Willy Vanderperre shot the 7th (Poppy Delevingne). 

Creative direction of LOVE, a global fashion magazine published by Conde Nast.

For issue 13 Matt wanted to keep the typography and graphics beautifully simple in order to showcase the exceptionally strong photography in the extensive Steven Klein and David Sims stories featured.

Creative direction of LOVE, a global fashion magazine published by Conde Nast.

For issue 12 the inspiration was mystical Japanese art via artist Chiho Aoshima. Random hand drawn outlines were added to a chunky handwritten font to create a vibrant, colourful issue. David Sims shot the covers of Kendall Jenner, Cara Delevingne, Christy Turlington, Amy Adams and Adriana Lima.

23 has worked with triyoga since 2007, taking care of all aspects of its creative direction, branding and design.

We created a beautifully simple, modular system to promote triyoga's many events from A1 poster and A5 flyer, to email out and homepage thumbnail. We have also created triyoga products, designed their 2010 – 2015 website, designed their email marketing, and helped them with the look and feel of their four London centres, creating signage and graphics and giving advice to keep them on-brand as they grow.

'We have been lucky to have worked with Matt and Emma for over 8 years, and among the many things we love is that they are very clear with their views and vision for us. They are passionate about us and everyone they choose to work for and this comes through in the quality and attention to detail that is apparent in everything they do.'

Jonathan Sattin Founder + Managing Director

Art direction of Sonia Rykiel's Autumn / Winter 2014 ad campaign.

Photographer Juergen Teller  Fashion Editor Katie Grand

Art direction of Balmain's Autumn / Winter 2014 ad campaign. 

Photographer Mario Sorrenti   Fashion Editor Katie Grand
 

Creative direction of LOVE, a global fashion magazine published by Conde Nast, since 2013.

For issue 11, Matt commissioned photographer Graeme Montgomery to photograph drips of paint to be used on the logo and as graphics throughout the magazine. The cover, featuring Miley Cyrus shot by David Sims, was shortlisted for 'Best magazine cover of the year' in the International Magazine awards.

Creative direction of LOVE, a global fashion magazine published by Conde Nast.

The inspiration for Issue 10, Matt's first as creative director, was Minnie Mouse with a red and white dotty logo and black dots over each of the covers. Matt decided the issue should have a sticker on the front cover and he expanded on this idea within the magazine, placing sticker graphics playfully throughout. 

'It's been a pleasure to welcome Matt Roach to the LOVE team. I first worked with Matt in the nineties on Dazed & Confused. He's brought new energy to the graphics and has been really good fun to have in the office. From the dots on the cover to the dog and panda icons spotted throughout the issue, he's brought more humour and lightness to the magazine.'

Katie Grand Editor-in-Chief

Branding, packaging design, logo, website (until September 2015), digital marketing. 

23 have worked with Nadia since 2009 at the very beginning of her idea to create a range of organic well-being products. We have designed and developed each one of these products with her, creating various candles, vests, t-shirts, notebooks, bags and a perfume.

'Every time I sit down with Emma and Matt at 23 I leave the meeting inspired and excited. Without them my line of candles and lifestyle accessories would not exist – I had an idea, I have many of them, but they never necessarily come to fruition. We sat down and within a few weeks the process started. They listen to what I want, they recognise who I am and their attention to detail blows me away.'

Nadia Narain Founder
 

Website design, brand development.

Matrushka, a brilliant, edgy interior design company, commissioned 23 for a re-brand and to design their 2011 – September 2015 website and digital marketing.  

'23 provided a unique approach to the Matrushka brand and website. They fuse forward thinking concepts with a wealth of impressive brand experience, formulating an enduring design upon which we were given the flexibility to express our aesthetic and evolve. The sense you have as their client is one of reassurance and being guided through the process of design by a team with an unparalleled level of care and appreciation for each brand's particular story. Working with 23 doesn't feel like 'work'. Their passion and humour are contagious.'

Joanna Berryman Creative Director + Founder

Website design, brand development.

For Astanga Yoga London we made a beautifully simple website for a unique brand. We streamlined their existing branding and created all aspects of their website, from the navigation and design to the photographic images and copy.

Art direction of Dazed & Confused magazine from 1996 – 1999, working with cutting edge nineties photographers Corinne Day, Nick Knight, Juergen Teller, Sean Ellis, Stephane Sednaoui, Norbert Schoerner and Rankin. Winner of Total Publishing's best magazine cover of the year in 1999.

Art direction of Nick Waplington's brilliant photographic book, Safety in Numbers. 

Creative direction of Galliano's Spring / Summer 2003 lingerie campaign.

Photographer Sean Ellis   Fashion Editor Jane How

Creative direction of Dior's Autumn / Winter 2002 campaign.

Photographer Sean Ellis   Fashion Editor Jane How