The new Astanga Yoga London website was launched today. We worked with the brilliant programmers at Coffee Design in Newcastle to create a simple website. Hamish and Anna, the owners of AYL, didn't want, or need, a typical 'promotional' website to market what they offer or increase visits to their very busy yoga shala: this gave us the freedom to simply try and capture the essence of what they do. Since we already knew the brand very well, we knew exactly which quirky details of the space we wanted to photograph for the homepage. It was therefore a thoroughly enjoyable project as we were able to expand upon and streamline the existing branding and create the look and feel of the website, from the design and structure to the photographic images and copy.