GUCCI CHINESE VALENTINE’S DAY 2021
Art direction of Gucci’s 2021 Chinese Valentine’s Day campaign. A short story about meeting, set on the streets of night-time Shanghai.
Film
Photography
Photography – Beauty
Photography – Still life
Client: Gucci
Creative director: Alessandro Michele
Director: Zhu Zi
Photographer: Leslie Zhang
Producer: Ray at The Caius
Music director: Steve Mackey